Contributors: Jean-Pierre Proulx, Jean-Philippe Warren, Paul W. Bennett, Jean-Philippe Croteau, Erica Neeganagwedgin, Aïcha Benimmas, Larry Prochner, Amy von Heyking, Paul Axelrod, Michael Welton, Theodore Michael Christou, Garfield Gini-Newman
The term "branding" which at one time evoked images of hot irons and bawling cattle has come to mean the perceived set of qualities that renders something unique...that distinguishes an entity from other, similar entities. For obvious reasons, "branding" has long been of concern to the private sector where companies work hard to differentiate their products from those of their competitors. More recently, however, the term has found its way into our policy discourse. We thus find public officials talking about how to "brand" Canada in today's global world: how to create and sustain an image of the country that is both appealing and true, an image that attracts outsiders, creates interest and produces a willingness to do business and to partner with Canada in shared ventures, be they political or economic.
Contributors: Dyane Adam, Jean Augustine, John Biles, Meyer Burstein, Richard Bourhis, Paul W. R. Bowlby, Denis Coderre, François Crépeau, Howard Duncan, Rosaline Frith, Shiva S. Halli, Daniel Hiebert, Abdolmohammad Kazemipur, Jean Lock Kunz, Peter S. Li, Annie Montreuil, Elizabeth Ruddick, Anver Saloojee, Myer Siemiatycki, Daniel Stoffman, Arthur Sweetman
Canada's ongoing effort at self-definition and the historic conflicts to which it has given rise have all the makings of a family squabble. Some 135 years later, the contract that enacted the Confederation is the object of divergent interpretation between the consenting parties. The dispute involves the identification of the signatories themselves. While some insist that there were two equal equal partners (British and French - call them the parents) that signed on to the original deal, others maintain that there several entities (the provinces - call them the extended family) that were contracting parties and not just witnesses of the pact of 1867. Those who joined the Canadian family at a later time (the offspring) have developed their own sense of identity. Not to mention the Grandparents or Elders (our aboriginal peoples) that claim that they were not taken into sufficient account by the contracting parties - however they are defined - and often remind the parents and the offspring that they have collectively erred in this regard.
Contributors: Stéphane Dion, Michael Oliver, Christian Dufour, Matthew Hayday, Jack Jedwab, Simon Langlois, Jocelyn Maclure, Maggie Quirt, James Shea, Michael Temelini, Joseph-G. Turi