Contributors: Randy Boswell; Tanya Evans; Natalie Ward; John D. Reid; Leighann C. Neilson; Jane Badets; Jack Jedwab; Jean Teillet; Robert Vineberg; Sara Macnaull; Nora Spinks; Nicole Watier; Margaret Ann Wilkinson; Tracy Arial
Contributors: ROBERT WARDHAUGH, FRANK J. TOUGH, NATHALIE KERMOAL, GERALD FRIESEN,
JAMES MOCHORUK, DAVID CHARTRAND, NICOLE ST-ONGE, PHILIPPE MAILHOT,
BARRY FERGUSON, KARINE DUHAMEL, JEAN TEILLET, SARAH CARTER.
The term "branding" which at one time evoked images of hot irons and bawling cattle has come to mean the perceived set of qualities that renders something unique...that distinguishes an entity from other, similar entities. For obvious reasons, "branding" has long been of concern to the private sector where companies work hard to differentiate their products from those of their competitors. More recently, however, the term has found its way into our policy discourse. We thus find public officials talking about how to "brand" Canada in today's global world: how to create and sustain an image of the country that is both appealing and true, an image that attracts outsiders, creates interest and produces a willingness to do business and to partner with Canada in shared ventures, be they political or economic.Contributors: Dyane Adam, Jean Augustine, John Biles, Meyer Burstein, Richard Bourhis, Paul W. R. Bowlby, Denis Coderre, François Crépeau, Howard Duncan, Rosaline Frith, Shiva S. Halli, Daniel Hiebert, Abdolmohammad Kazemipur, Jean Lock Kunz, Peter S. Li, Annie Montreuil, Elizabeth Ruddick, Anver Saloojee, Myer Siemiatycki, Daniel Stoffman, Arthur Sweetman
On our projects, events and news.Access our Newsletter archive Here!!!
850-1980 Sherbrooke Street West Montreal (Quebec) H3H 1E8 Canada