What are the primary motivators for Canadians when deciding for whom they’ll vote on April 28th?

April 4, 2025

What are the drivers or motivators behind Canadians current voter preferences. In the space of the last 3 weeks we’ve seen a considerable evolution in voter intentions that has brought the Liberal Party of Canada from well behind the Conservative Party of Canada to currently holding the lead in nearly all surveys. To understand the considerations or motivators currently underlying voter intentions, the Association for Canadian Studies asked Leger Marketing to put an open ended question in they’re national tracking poll asking Canadians to tell us “... in one sentence why you're voting that way.” The responses provide a more granular look at voter motivation. Up to two responses were calculated on the basis of responses and the statements were coded based on key word designation (s). The survey was conducted with 1628 respondents over the period March 29-31, 2025 by Leger for the Association for Canadian Studies. A margin of error cannot be associated with a non-probability sample in a panel survey for comparison purposes. A probability sample of 1539 respondents would have a margin of error of ±2.5%, 19 times out of 20.